We’ve reached the Tipping Point

This month at Gladrags we discussed Malcolm Gladwell’s The Tipping Point. Looking at the characteristics of trends and social movements, Gladwell presents several interesting case studies and personality types that play a key role in activating this phenomenon. The book is a funny mixture of social psychology, “self-help”, and behaviour change theory. It is concerned with understanding why some trends reach critical mass and become mainstream, then predictably die out – and others don’t. It focuses on individual and collective consumer behaviours that cause this invisible “tipping point”. . . . → Read More: We’ve reached the Tipping Point

Fashion Gets Naked

Last month’s Gladrags Vox Pops proved to be quite contentious and also quite giggle filled. We looked at an adaptation of a speech given by Hannah Jones, Global Manager of Nike’s Corporate Social Responsibility efforts, which was given as Nike were awarded top honours for sustainability reporting. . . . → Read More: Fashion Gets Naked

Gladrags Vox Pops Does Collaborative Consumption

Late last year, Sydney-based Author Rachel Botsman came to Hub Melbourne to discuss her new book “What’s Mine Is Yours: The Rise of Collaborative Consumption”. A lively discussion followed – at our first Gladrags Vox Pops to be held at 1000£ Bend. . . . → Read More: Gladrags Vox Pops Does Collaborative Consumption